Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we’ve disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine.

If you’re selling your book online, you’re practically guaranteed to increase sales by publishing an e-mail newsletter, or “e-zine.”

Why? Well, for a start, it’s a super way to give readers a taste of your expertise and style along with samples of your content. This ensures they’ll come to be familiar with you, trust you, and hopefully buy your book when they’re ready for more information.

Also, it’s a great way to *capture prospects* who aren’t ready to buy your book when they visit your site, but are still interested in the info you have to share.

Based on my own experiences in marketing my manual, ‘Boost Business With Your Own E-zine,’ here are 7 ways to help increase book sales using an e-mail newsletter.

  1. First thing: Encourage e-zine SIGNUPS on your Web site where you promote your book.
    Before you even begin publishing, start collecting e-mail addresses. Place a signup form in many places on your site to invite visitors to subscribe to your free e-zine. This way, if a visitor isn’t interested in buying your book today, she can sign up for your free e-zine. Now you haven’t lost her, and she’ll learn even *more* about your book from being a subscriber.

    E-zine publishers also report GREAT signup results using pop-up and pop-under boxes at their Web sites.

    Examples: On my main site, http://www.ezinequeen.com, I feature a signup form on EVERY page, as well as a pop-up box. On my book sales site, [http://www.ezinequeen.com/tutorial], I have a pop-under box that appears once you close the main window.

    Remember: NEVER sign anyone up without her permission!

  2. Feature EXCERPTS and/or TIPS from your book in your e-zine.
    These can be either direct excerpts or short tips that summarize some of your content. Go through your book and highlight individual tips or small sections that could stand well on their own. Just don’t give away the whole store! For example, giving your readers a whole chapter of your book in each issue is going overboard.

    Besides lifting material directly from your book, try some other spins on your topic such as a list of top 10 tips, a how-to article, a list of resources, or a review of a trend in the industry.

    Example: One of my clients, a life coach, has a hard-cover book out right now that features 101 tips on how to attract what you want in life. Each issue of her weekly e-zine features one of those tips, along with a brief explanation of how to implement it.

  3. Directly after your article, give a quick PROMO BLURB that shamelessly plugs your book.
    Why right after the article and before anything else? If someone reads your article/tip and says to themselves, “Gee, that was great information,” they’ll be ready to hear what else you have to share on that subject. Really pump it up and have a good time with it.

    Example: “Did you like today’s article? If you did, you’ll LOVE my new book, ‘Double Your Business in Six Months.’ It’s jammed with more than 257 great ideas to help you grow your business FAST. Learn more and order now at [Web address here]. You can begin using my best tips within minutes!”

  4. In each issue, offer a TESTIMONIAL from one of your book purchasers.
    Let your readers know that many other people just like them ARE buying your book and LOVE it. Idea: Create a small section in your e-zine for this purpose. In each issue, feature a short testimonial from one of your readers here.

    Example: “What ‘Beauty Blastoff’ Readers Are Saying: ‘I can’t tell you how much your book has helped me improve my appearance. Thanks to your tips, I’ve lost 20 pounds, cleared up my skin, and rid of all my unwanted hair. Now my rich ex-husband even wants me back. You’re a saint!'” – Suzy Smitten, Los Angeles, Calif.

  5. Offer your readers a SPECIAL DISCOUNT for a l1mited time.
    Make your readers feel special by offering them a special discount on your book when you can. For best response rates, make it a limited time offer to lend a sense of urgency. I did this with my manual when it first came out and got great results.

    Example: “For Subscribers Only: Buy my book before midnight this Friday and receive a 20% discount!”

    If you can’t give your subscribers a discount, offer something else to make them feel special, such as a bonus report or free phone consultation with their purchase.

  6. Mention your book in as many other places as possible in your e-zine.
    Bottom line: The more you mention your book, the higher your chances they’ll buy. While your opportunities are endless, here are a few ideas to start with:
  • in your masthead (This is where you give the reader info about your publication – usually at the very top.)
  • in your editor’s or publisher’s note (This is where you give a personal note to your readers.)
  • in your article (If you mention a certain point that you cover wonderfully in your book, say so!)
  • To attract even more prospects, advertise your e-zine in your everyday e-mail SIGNATURE FILE.

    You know what a signature (or “sig”) file is, right? It’s that little blurb with contact info that you can automatically insert at the end of every e-mail you send. Besides your obvious contact information, give a quick plug for your book AND e-zine.

    Why? Well, if you just advertise your book, some people will read your sig file and think, “That’s cool, but I don’t want to buy anything right now.” BUT if you advertise your FREE e-zine, they’ll likely take advantage of your offer. THEN you’ve got them on your list.

    Example: Here’s what I have at the END of my sig file, after my contact information: “BOOST BUSINESS by publishing your own e-mail newsletter! Learn how now – sign up for fr*ee how-to tips at http://www.ezinequeen.com.”

  • (c) 2000-2003 Alexandria K. Brown. All rights reserved.

    10 Tips On How To Sell Your Product

    It’s not just about the product you know.

    I realised maybe there was going to be a problem with my ability to run a decent business when I found that I was buying more products than I was selling! So I vowed to not buy the next product that I saw advertised, and stop to analyse why I wanted to buy it instead.

    I used to think a good product sells itself. Well, it doesn’t. Others have sold the same products I tried selling with far greater success.

    Here’s what I’ve learnt.

    1. It’s all about marketing. Would you buy glue that doesn’t stick very well? What if you put the same product on the back of little pieces of paper and call them post-its? What about an anti-bacterial solution that isn’t strong enough to kill germs on furniture surfaces? No? What if the seller changed it to an antiseptic mouthwash that cures bad breath and called it Listerine?

    2. Target your audience! You may win some new converts by trying to get as many people to see your products as possible. But if you have a limited budget, it helps to try to market to those who are already looking for your kind of product. Notice most ads have very positive, hyped up words that target hopes, dreams, greed etc? You are selling a want, not a need. You have to turn the want into a need.

    3. Give a call to action. Do not let them just read the advertisement and move on.

    4. Give a free gift, or bonus.

    5. Notice most ads have very positive, hyped up words that target hopes, dreams, greed etc? You are selling a want, not a need. You have to turn the want into a need. Can’t expect to sell millions of products by saying please buy, you don’t really need it but have pity on me, I have 12 kids to feed. Please, please please. Help me.

    6. Learn to face rejection. I hate this part. I’d really rather not even try. But then, I’d have failed before I’ve even started. Oh, and learn why you got the rejection and how you can change that into a yes, rather than blame the grumpy lady who told you off.

    7. Articles are to entertain first, not to provide information. You have to write what the customers want to read, not what you want to write. They can find information very easily these days.

    8. Sell yourself. It’s all about you. The seller. You make the product look good and convince people why they need it too. Your reputation is at stake as well. I always thought a model’s job was to look good. It isn’t. I learnt it from America’s Top Model. The model’s job is to make the product look good.

    9. It’s all about building up a relationship. Robert Kiyosaki uses himself to teach his lessons and sell his products. People buy Rich Dad Poor Dad because of him. He always said he was a best-selling author. Not a best-writing author!

    10. Keep bugging them. Get an email contact or something. Send regular updates. Eventually they will buy something. Don’t spam though. Turns people off. And if emails keep bouncing, it may be an abandoned account. Don’t waste your time.

    For Sale By Owner – Advertising Tips to Help You Sell Your House

    There are times when home owners want to sell their house on their own and they need to attract as many buyers as possible. There are some advertising tips that you must keep in mind in order to save you time, money and peace of mind.

    One of the most effective means to attract buyers is to advertise on the internet as today most buyers first look online before they consult a broker or agent. Today there are many classified sites that allow you to advertise for free. Simply type “for sale by owner” into your Google or Yahoo! search bar and you will find many options right on the first page. To get better presentation and wider exposure some sites might ask for premium upgrades and these may be a good idea depending on the urgency of your specific situation. If there is no rush you can avoid these and only advertise on the free sites without spending any money.

    The goals of most sellers are the same regardless of whether or not they list with a real estate professional. They want a quick sale with the highest possible price and the least hassle. For all houses for sale by owner it is imperative to have the right things in the advertisement so that they are able to attract the right kind and the highest amount of buyers.

    In any advertisement the headline is by far the most important part. Some experts say it accounts for 80% of the effectiveness of the ad. I always like to use the stand alone test. If you place only the headline and a phone number in a newspaper, will the phone ring? Look at the ads that are already in the newspaper or wherever you are thinking of advertising. Which ones catch your eye? Don’t feel bad about copying what they do. It’s easier than starting from scratch.

    Remember to also add photographs when possible. Take a bunch of photos and use as many of the best ones as allowed. You don’t need to hear too much about how to take photos so I won’t belabor the point. Just know that when looking for houses it makes common sense that the ones with photographs get looked at first.

    One must also ensure that the price they ask for the house is a fair one and leave, at the very most, ten percent room for negotiation. Brokers/agents and some websites can help you determine the asking price of the property. Zillow.com comes to mind right away. Along with marketing and exposure, pricing is one of the most important aspects of selling a home so don’t just go to one website that tells you the “value” of your home and use that price. Do your research. What have comparable homes in the same school district sold for in the past 3 months?

    Tips on How to Sell Annuity Payments and Getting a Fair Deal

    People receive annuity payments for a variety of different reasons. Who knows, they may have been one of the lucky ones to win one of the state lotteries. Or, they could have received a large settlement in a court case that they won. Or, maybe it was that they received an inheritance from a loved one who has passed away. In any case, more people receive annuity payments than what you think.

    You don’t have to wait you entire lifetime to receive the total value of your specific payment. More than likely your settlement was structured to where you receive a monthly payment until the total sum has been paid. However, it is also very likely that you are wondering how to sell this payment in order to receive your well deserved cash right now.

    There are several reasons why one might want to sell these payments. Structured as a monthly payment, the income might not be enough for one to adequately put a down payment on a home or to purchase that new car without going into debt. Therefore, many people look for a way to sell annuity payments so that they can get their large amount of cash now, instead of having to wait.

    Here are a few tips on how to sell annuity payments:

    1.Before deciding to sell your these payments, you will want to contact your attorney or Certified Public Accountant (CPA) in order to see if the annuity can even be sold and how it will affect you financially by doing so. By realizing what the implications are of selling your annuity payments, you will better be able to make an informed decision on the matter, and then accurately decide whether or not to sell annuity payments.

    2.Get quotes from several different companies that purchase these types of payments. When you decide to sell your payments, you do not have to go with the first agency. When a company offers to purchase your monthly annuities, they don’t give you the full amount. They only offer you a percentage; that’s how they make their money. So, each company could offer a different finalized amount that they would be willing to pay for your payments whenever you do decide to sell these payments. Therefore, by obtaining several quotes on your selling the payments on your annuity, you just might find that you would receive more money in the end by going with one company over another.

    3.You have to make sure to watch out for yourself and your finances. No one else is going to do this for you. Make sure that you research all of the ins and outs of how to sell annuity payments before making a final decision on the matter. This is a large sum of money that you are receiving; however, that tends to bring the “bugs” out of the woodwork; meaning some companies may be looking to take advantage of you when and if you are desperate to see annuity payments.

    Tips to Sell Copier Machines

    Copier machine is commonly known as an expensive investment especially in the world of business. Since this machine comes with many benefits, there must be a lot of people need it to make copies of their documents. Therefore, selling this machine can be one alternative for you to start the business. So, here are some tips to sell copier machine.

    The first thing that you need to prepare is to educate yourself with the knowledge about the product you are going to sell. Since customers will ask you about the detail of the product, you have to know well about it. This can really help you to attract the customers to buy the machine.

    Secondly, you have to determine your target market. It seems that determining the target market of the copier machine will be difficult, but if you can examine carefully, you can find the right target market for your product. Some of the perfect target markets are accounting offices, attorney’s offices, real estate organizations, title companies, and virtually any company that produces paperwork.

    Thirdly, you need to make an appointment with your customers to demonstrate the copier machine for them. Although in this process you will find many rejections, but this is the best way to attract your customers because they will know that this machine is really beneficial for their business.

    During the demonstration of the machine, there will be many questions appeared from the customers. Therefore, your duty here is to answer those questions completely until they are satisfied so that they are willing to purchase it.