5 Ideas For Digital Products To Sell Online

Digital products are the quickest, easiest and most profitable products to create. A digital product is something that a customer can download instantaneously to their computer when they buy it. It can be a report, eBook, video series, online tutorial or even a membership website.

The greatest advantage when you create digital products to sell online is that once you have created them, you can sell them time and time again. In order to find new ideas for digital products, you don’t have to reinvent the wheel. You just have to uncover unique ways to make it roll better.

1. Ask Your Customers

How do your customers like your current products? Is there something that would like to see more of? Send out simple online survey to the people on your database. Ask them what their current problems are and where they are struggling. You’ll probably see one or two common themes cropping up in the answers. Use that information as your guide for creating and selling a new digital product.

2. Convert Physical Products Into Digital Products

Are there ways to convert one or more of your physical products into a digital offering. For example, if you sell fashion accessories, could you create a video course on make up tips? Or, if you sell fitness equipment, could you create an eBook on weight loss? How can you streamline your product or a service using digital media?

3. Take A Look At Your Competitors

Look into other businesses in your niche and see what they are doing to promote their business. What digital products do they offer? What do their audience like most about their products or services? How can you apply those likes to your products or services?

4. Use Social Media

Social media marketing can expose your business to an entire new audience. Create a free eBook or report that provides value and distribute it on social media and ask people for their comments. As you get comments you’ll see what questions come up and you can create a follow up version with more details for people to buy.

5. Interview An Expert

You don’t have to be an expert in your chosen niche to create a digital product. But experts can be found and you’ll know who they are. Ask them if they would be prepared to be interviewed about a particular issue in your industry. Tell them that you want to create a digital product (eBook, video, report etc) from those interviews. The advantage to the expert will be the exposure that they will get from being included in your product. The advantage to you is that people in your niche will want to know what the experts have to say. It’s a win-win!

Information Product Ideas

Are you struggling to come up with information product ideas? Here are some ideas that you can to create your own information products.

Step By Step Guides

Write a step by step guide on how to do something. Lots of people are looking for this type of information because they want something that they can easily follow.

Examples are:

Step By Step Guide On How To Bake The Perfect Victoria Sponge.

Easy To Follow Guide On Building Your Own Rabbit Hutch

Home Study Courses

Sometimes people are looking for something more indepth or advanced that they can go through in their own time at home. Perhaps they are working on a longer term project.

Creating a complete home study course will enable someone to go from A to Z so that they can complete the thing they want to.

Live Training Programs

There are always people who want to learn something live. It enables them to ask questions as they are learning. Producing a live training program on how to do or achieve something is another great type of information product because you are able to sell it more than once!

You can sell it as a live course and then record it and sell it later on as a recorded course.

Weekly Programs

Another way to sell information is to compile a number of lessons and send them out on a regular basis. It could be weekly or fortnightly or monthly.

You could create a membership site so that the lessons only become available after a set period of time.

Having this type of information product enables you to generate a recurring income.

Coaching Programs

People might be able to get the information they need but often there are those who want the feedback and accountability that comes with being in a coaching program.

The only difference with a coaching program is that your clients will have some way of communicating directly with you. The information that you provide can be exactly the same as any of your other products.

Various Formats

You can also use various formats for your information products – such as video, audio or written format. You can use a combination of all 3 in any one information product.

Don’t forget that you can also create a physical version of your information product such as turning an ebook into a physical book or a video series as a DVD that can be shipped out.