Online ticket brokering market places provide a service for fans wishing to buy and sell hard-to-find event tickets. Secondary ticket holders may resell their tickets to a wide fan base at premium prices. Buying and reselling tickets within the online ticketing market place has many distinct advantages.
Online ticketing market places have all of the benefits of the free market experience. eBay is an excellent example of the free market platform where millions of buyers and sellers advertise the same products at different prices, thus increasing competition and driving market prices down. This is good news for ticket buyers. With ticket agents, sellers have the flexibility and advantage of changing the price of their ticket listing so that the ticket price reflects the current supply and demand of the ticket in their possession.
How ticket reselling and buying work?
It’s very simple.
- The seller lists his or her tickets in the marketplace
- The buyer purchases tickets in the marketplace
- The seller sends the tickets to the buyer
- The tickets arrive and the seller gets paid!
News letters via email are some of the most effective ways to keep customers up to date with new events and hard to find tickets going on sale. Email marketing enables fans to buy and sell tickets at fair market prices to a vast selection of sporting, concert, theatre and other live entertainment events including those that are “sold out”.
Search engine marketing using Google, Yahoo and MSN are among the most popular search marketing media. Online ticketing brokers advertise on major search engines, thus increasing the visibility of the site. Sellers who have bought tickets from the official seller and then realize that they do not want or need them may resell the tickets on the ticket brokering site and earn a profit.
Text Message Marketing
Some popular ticket agents provide a text alert service. This allows the seller to be alerted when an event has become “sold out” and their ticket has increased in value.
Why sell your tickets at an online market place?
Online market places are secure and hassle free options to standing in front of the gates to an event waving tickets in front of fans. Instead you are able to sell your tickets 24 hours a day, seven days a week from the comfort of your own home. Many online marketplaces even reward their customers with credit for future purchases. Being a seller on any online market place has the following benefits:.
- Fans may resell unwanted tickets for a profit
- Online market places eliminate the need of a ticket broker
- Tickets are posted directly to the buyer, cutting out the need for a third party (agent or reseller).
Companies are collaborating with each other in order to create a better ticket reselling environment and have digitized the process, making buying and selling tickets 100% secure. Cutting edge security systems have encouraged ticket brokers to buy hard to find tickets from primary sources and to resell them at a large profit.
“Fans have embraced ticket resale, and the combination of TicketMaster and TicketsNow will allow us to provide a safer, more reliable and efficient resale experience,” said TicketMaster president and CEO Sean Moriarty, in a statement. “We are confident that combining TicketsNow’s strong resale network with our audience and distribution capabilities will enable us to set a new standard in the resale category.”
“We believe that the best we can do for our consumers, clients and the UK live entertainment ticketing industry is to actively engage the exchange and resale sector of the market. We look forward to working with GET ME IN! to provide consumers with the highest levels of choice, protection and service and to keep the value of a ticket as much as possible where it belongs, within the live entertainment industry,” said Chris Edmonds, Managing Director of Ticketmaster UK.
Buying a product to sell it is not a new concept, and is indeed the basis for many commercial businesses world wide, but it is an emerging strategy in the online ticketing industry. This strategy is a risk-free stepping stone to build and expand your online ticket brokering business.
Mobility Devices: Effect on Marketplace
The internet has brought dramatic changes to the way companies communicate and people conduct their business relationships. One of the hottest marketing trends for businesses across all industries is fueled by the advantage of mobility that the internet offers. The internet allows one access to all of the information you need to run your business successfully and is available 24 hours a day, 7 days a week, thus increasing the time one may invest in making their business more fruitful.
Tips to Earn Great Profit
i-Grab the best:
Choosing the right event at the right time is the first and the most important aspect of online ticketing brokering. Buy tickets at face value from the primary seller. Then list the ticket at premium price or at least above the face value. Sometime this tactic is risky because some events are advertised as “sold out” when they are not. If there is a large supply of the tickets on ticket brokering websites, the demand, and thus the value of the ticket decreases.
ii-Choose the right marketplace
The second most important action to take is to choose the best place to sell your tickets. If you are in possession of tickets with good seating but you list them at the wrong place at the wrong time you are compromising your profit levels. Make sure the online ticketing market place you choose is advertising on search engines so that the chances of reaching potential buyers are increased.
Before you list your ticket with any online market place, spend time researching other similar event tickets on the internet to gauge the interest in the event you hold a ticket for. This will help you determine the value of your tickets.
iii-Keep an eye on your listing
Once you have listed your tickets it is imperative that you keep an eye on your listing so that it remains competitive and thus has a greater chance of selling. The market value of your ticket may increase or decrease. Some online market places do keep sellers up-to-date with market prices for their listing.
Popular Ticketing Marketplaces
Below is a list of the most popular online ticketing market places and statements from their websites:
“Seatwave is an online marketplace where fans can buy and sell tickets for concerts, theatre, sport attractions, special events and just about any other kind of live event”
“GET ME IN! is the leading open marketplace dedicated to tickets in the UK and Europe. Fans can buy and sell live entertainment tickets for sport, music, theatre and other live events – at open market prices – in a safe and trusted environment on GETMEIN.com. GET ME IN! guaranteed every transaction by vetting sellers, managing shipment of tickets, and withholding payment to sellers until a buyer has safely received tickets. GET ME IN! was founded in 2003 and has served over 50,000 customers since launch. Visit website for more information”
“Coast To Coast Tickets is a privately owned ticket agency. As a ticket marketplace for all sports and entertainment events, we buy and sell tickets on the secondary market at above face value. Prices quoted on this site are often substantially higher than the price printed on the ticket as they reflect our cost of obtaining premium seating. Inventory”
“The Online Ticket Exchange is the place for buying and selling hard-to-get tickets. We give fans the chance to get their hands on and sell the most sought after tickets at fair market prices. We are a safe and easy-to-use online marketplace for fans and enthusiasts to buy or sell tickets for events all over the world. We sell concert tickets, theatre tickets, sports tickets, festivals tickets, championship tickets, world cup tickets and sold out event tickets with UK and worldwide”
“As the leader in the secondary ticket market, StubHub’s sales data is an excellent barometer of the secondary demand for the most popular touring acts. We feel it’s valuable to provide insight into the increasing popularity among fans who utilize StubHub and other secondary resources to buy concert tickets,” said Chuck LaVallee, Head of Music Business Development for StubHub. “We hope the information provided in the report can be useful to those who follow the business of the music industry”
“Ticketmaster is the world’s leading ticketing company, operating in 20 global markets, providing ticket sales, ticket resale services, marketing and distribution through ticketmater, one of the largest e-commerce sites on the Internet, and international Web sites including Ticketmaster.co.uk”
- How to pick up tickets at face value and then resell them for massive profits
- How to increase visibility and rankings on search engines as possible
- Learn how to advertise your tickets for you for FREE.