Top Tips To Leverage LinkedIn For Insurance Agency Web Marketing

If your target market includes businesses, then you need to add LinkedIn to your Insurance Marketing strategy. With LinkedIn you can connect and network with business professionals in your target markets, and better determine the decision makers for these companies. LinkedIn differs from Facebook, Instagram and Twitter, it’s a business centric social media platform requiring a different approach to be successful. Here are some tips to help you along the way.

  • Professional Picture: You need a professional picture for your LinkedIn profile. Smile and look friendly but don’t use a selfie, a low res (blurry) image or a picture which is too casual.
  • Explain How You Help Your Customers: Don’t just copy and paste information from your resume on LinkedIn. Use the Summary and Experience sections to show what you can do for your customers and how you can help your ideal prospects.
  • Skills and Endorsements: Include all relevant skills on your profile and ask current customers who are on LinkedIn to endorse you so that connections will see you are an expert.
  • Make It Easy To Communicate With You: In your profile, include your contact information (address, phone number and a link to your Website) to make it easy for prospects to reach out to you.
  • Post Articles – Long Form Publishing: Posting articles which is called long form publishing is another great way to share your knowledge and reach out to potential prospects.
  • Don’t Just Join Groups In Your Profession: LinkedIn Groups is a great way to network with other agents, brokers and wholesalers but it is also a great way to communicate with prospects. Join groups which are applicable to your target prospects.
  • Don’t Sell In Groups: When you do join groups that contain your prospects don’t post messages that sell your services. Most groups forbid selling by members in the group and the other members will believe you are only there to find customers. Instead post relative content and communicate with group members in order to network with them.
  • Message Occasionally: You are allowed to message 1st degree connections, but you don’t want to bombard people with marketing messages. Instead message them occasionally with helpful information or just to let them know you are there to help them if they are interested.

As a professional network, LinkedIn is a great way to communicate with business prospects. As a part of a digital insurance marketing strategy, LinkedIn is an effective tool to locate potential prospects and engage with them in a professional manner.

Tips for When You Are Buying and Selling Jewelry

Design and production of home-made jewelry is a hobby or a passion for many people. In addition to wearing jewelry you can make a variety of templates. You can use your creativity and make some income by selling jewelry online. There are several ways to sell jewelry online. Try and give attention to detail as it can be the key to success. Try to sell your creations through a series of online resources to find out what you need. Take digital photos of different home-made designer jewelry so that you can highlight the different perspectives of the same item. The images, which have all the precise details of the design and full length images showing the appearance of jewels. Jewelry can be difficult to describe, especially when it sparkles. Factors such as camera angles, lighting and resources play an important role in the description of images, design and appearance. List your jewelry for sale on the Internet on existing sites.

There are many sites to promote and sell things that are handmade. The best option is to use auction sites on the Internet. Customers visiting web sites that focus on designs that are handmade, already appreciate the value of arts and crafts. Sell jewelry on Internet auction sites. Select auction sites that offer a storefront feature so you can combine all your products in one place. A presentation of the auction may be more expensive than running your own website, but it has the advantage of targeted traffic and repeated customers.

There are several ways to generate traffic to your site. One of the most effective and popular ones is to publish a blog with facts and important information on how you use your jewelry and photos of your creations. You will need to promote your site, but it may take time and energy that takes the time to design jewelry. Make sure you are ready for that commitment. Provide a brief description of each design and jewelry with pictures. Descriptions should also be a variety of gems, metals and the techniques used to make jewelry. Techniques and precious stones can be described as wire wrapped beads, Swarovski crystals and silver-claw closure. It is a good idea to make your own website and sell jewelry, because it is the same brand, and you can also sign up for the Copyright Act. You can do that by registering a domain of your site. Create an e-commerce site to sell jewelry. There are strategies to increase online sales.

Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we’ve disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine.

If you’re selling your book online, you’re practically guaranteed to increase sales by publishing an e-mail newsletter, or “e-zine.”

Why? Well, for a start, it’s a super way to give readers a taste of your expertise and style along with samples of your content. This ensures they’ll come to be familiar with you, trust you, and hopefully buy your book when they’re ready for more information.

Also, it’s a great way to *capture prospects* who aren’t ready to buy your book when they visit your site, but are still interested in the info you have to share.

Based on my own experiences in marketing my manual, ‘Boost Business With Your Own E-zine,’ here are 7 ways to help increase book sales using an e-mail newsletter.

  1. First thing: Encourage e-zine SIGNUPS on your Web site where you promote your book.
    Before you even begin publishing, start collecting e-mail addresses. Place a signup form in many places on your site to invite visitors to subscribe to your free e-zine. This way, if a visitor isn’t interested in buying your book today, she can sign up for your free e-zine. Now you haven’t lost her, and she’ll learn even *more* about your book from being a subscriber.

    E-zine publishers also report GREAT signup results using pop-up and pop-under boxes at their Web sites.

    Examples: On my main site, http://www.ezinequeen.com, I feature a signup form on EVERY page, as well as a pop-up box. On my book sales site, [http://www.ezinequeen.com/tutorial], I have a pop-under box that appears once you close the main window.

    Remember: NEVER sign anyone up without her permission!

  2. Feature EXCERPTS and/or TIPS from your book in your e-zine.
    These can be either direct excerpts or short tips that summarize some of your content. Go through your book and highlight individual tips or small sections that could stand well on their own. Just don’t give away the whole store! For example, giving your readers a whole chapter of your book in each issue is going overboard.

    Besides lifting material directly from your book, try some other spins on your topic such as a list of top 10 tips, a how-to article, a list of resources, or a review of a trend in the industry.

    Example: One of my clients, a life coach, has a hard-cover book out right now that features 101 tips on how to attract what you want in life. Each issue of her weekly e-zine features one of those tips, along with a brief explanation of how to implement it.

  3. Directly after your article, give a quick PROMO BLURB that shamelessly plugs your book.
    Why right after the article and before anything else? If someone reads your article/tip and says to themselves, “Gee, that was great information,” they’ll be ready to hear what else you have to share on that subject. Really pump it up and have a good time with it.

    Example: “Did you like today’s article? If you did, you’ll LOVE my new book, ‘Double Your Business in Six Months.’ It’s jammed with more than 257 great ideas to help you grow your business FAST. Learn more and order now at [Web address here]. You can begin using my best tips within minutes!”

  4. In each issue, offer a TESTIMONIAL from one of your book purchasers.
    Let your readers know that many other people just like them ARE buying your book and LOVE it. Idea: Create a small section in your e-zine for this purpose. In each issue, feature a short testimonial from one of your readers here.

    Example: “What ‘Beauty Blastoff’ Readers Are Saying: ‘I can’t tell you how much your book has helped me improve my appearance. Thanks to your tips, I’ve lost 20 pounds, cleared up my skin, and rid of all my unwanted hair. Now my rich ex-husband even wants me back. You’re a saint!'” – Suzy Smitten, Los Angeles, Calif.

  5. Offer your readers a SPECIAL DISCOUNT for a l1mited time.
    Make your readers feel special by offering them a special discount on your book when you can. For best response rates, make it a limited time offer to lend a sense of urgency. I did this with my manual when it first came out and got great results.

    Example: “For Subscribers Only: Buy my book before midnight this Friday and receive a 20% discount!”

    If you can’t give your subscribers a discount, offer something else to make them feel special, such as a bonus report or free phone consultation with their purchase.

  6. Mention your book in as many other places as possible in your e-zine.
    Bottom line: The more you mention your book, the higher your chances they’ll buy. While your opportunities are endless, here are a few ideas to start with:
  • in your masthead (This is where you give the reader info about your publication – usually at the very top.)
  • in your editor’s or publisher’s note (This is where you give a personal note to your readers.)
  • in your article (If you mention a certain point that you cover wonderfully in your book, say so!)
  • To attract even more prospects, advertise your e-zine in your everyday e-mail SIGNATURE FILE.

    You know what a signature (or “sig”) file is, right? It’s that little blurb with contact info that you can automatically insert at the end of every e-mail you send. Besides your obvious contact information, give a quick plug for your book AND e-zine.

    Why? Well, if you just advertise your book, some people will read your sig file and think, “That’s cool, but I don’t want to buy anything right now.” BUT if you advertise your FREE e-zine, they’ll likely take advantage of your offer. THEN you’ve got them on your list.

    Example: Here’s what I have at the END of my sig file, after my contact information: “BOOST BUSINESS by publishing your own e-mail newsletter! Learn how now – sign up for fr*ee how-to tips at http://www.ezinequeen.com.”

  • (c) 2000-2003 Alexandria K. Brown. All rights reserved.

    Tips For Discovering How Much Your House is Worth

    Determining how much a house is worth is no easy task. Basic information on home values is always out there, but who are people to trust when it comes to assessing a home value? Appraisers? Real estate agents? Zillow?

    There are a lot of free online tools out there that can estimate a home’s value, and every site uses different information to determine its best guess estimate. Why do we trust computers for information like this? Because its fast and convenient. Does convenience always lead to accuracy, however?

    House value estimate websites can not assess – they can simply provide an estimate based on what you tell them. Can a mechanic accurately pinpoint a problem in your car if you don’t tell him everything that is wrong? Didn’t think so. Home value reductions like a cracked foundation can only be evaluated by an online calculator if you tell the calculator it exists. Even then, it doesn’t know how bad the crack is. Try telling an online tool that your foundation simply has one crack, and that the entire foundation isn’t in bad shape. Computers typically work on yes/no answers, and house value calculators are no different.

    As if that isn’t enough, website estimators typically don’t give definitive numbers. Instead, they provide a price range. If you can’t get a definitive, immediate answer to your home value question, why ask an online calculator?

    To determine how much worth you have in your house, a real estate agent is the best option. They have local knowledge of your real estate market and can provide reliable, fast answers based on recent sales. In addition to that, they can judge subjective housing conditions, like a tiny crack in a foundation versus a damaged foundation in need of repair.

    Would you trust just anyone who uses the internet to manage an internet marketing campaign? No. Working with a local real estate agent to find out how much your house is worth is essential to getting an accurate estimate.

    10 Tips On How To Sell Your Product

    It’s not just about the product you know.

    I realised maybe there was going to be a problem with my ability to run a decent business when I found that I was buying more products than I was selling! So I vowed to not buy the next product that I saw advertised, and stop to analyse why I wanted to buy it instead.

    I used to think a good product sells itself. Well, it doesn’t. Others have sold the same products I tried selling with far greater success.

    Here’s what I’ve learnt.

    1. It’s all about marketing. Would you buy glue that doesn’t stick very well? What if you put the same product on the back of little pieces of paper and call them post-its? What about an anti-bacterial solution that isn’t strong enough to kill germs on furniture surfaces? No? What if the seller changed it to an antiseptic mouthwash that cures bad breath and called it Listerine?

    2. Target your audience! You may win some new converts by trying to get as many people to see your products as possible. But if you have a limited budget, it helps to try to market to those who are already looking for your kind of product. Notice most ads have very positive, hyped up words that target hopes, dreams, greed etc? You are selling a want, not a need. You have to turn the want into a need.

    3. Give a call to action. Do not let them just read the advertisement and move on.

    4. Give a free gift, or bonus.

    5. Notice most ads have very positive, hyped up words that target hopes, dreams, greed etc? You are selling a want, not a need. You have to turn the want into a need. Can’t expect to sell millions of products by saying please buy, you don’t really need it but have pity on me, I have 12 kids to feed. Please, please please. Help me.

    6. Learn to face rejection. I hate this part. I’d really rather not even try. But then, I’d have failed before I’ve even started. Oh, and learn why you got the rejection and how you can change that into a yes, rather than blame the grumpy lady who told you off.

    7. Articles are to entertain first, not to provide information. You have to write what the customers want to read, not what you want to write. They can find information very easily these days.

    8. Sell yourself. It’s all about you. The seller. You make the product look good and convince people why they need it too. Your reputation is at stake as well. I always thought a model’s job was to look good. It isn’t. I learnt it from America’s Top Model. The model’s job is to make the product look good.

    9. It’s all about building up a relationship. Robert Kiyosaki uses himself to teach his lessons and sell his products. People buy Rich Dad Poor Dad because of him. He always said he was a best-selling author. Not a best-writing author!

    10. Keep bugging them. Get an email contact or something. Send regular updates. Eventually they will buy something. Don’t spam though. Turns people off. And if emails keep bouncing, it may be an abandoned account. Don’t waste your time.